A new Harris Poll survey commissioned by MoneyLion found that "lack of knowledge" and "poor money management skills" are the biggest barriers to sound financial decisions—regardless of age, income, or location.
As financial institutions race to deliver more content, one critical fact is often overlooked: many consumers still turn to people—not platforms—for guidance. Even among Gen Z and Millennials, nearly 1 in 4 say they rely on financial advisors.
Scaling human support isn't always feasible—but there are strategic ways to bridge the gap with tech and creativity.
Download the full paper to uncover:
● The money topics where consumers are most in the dark
● Where people actually go for financial advice
● What formats they prefer for learning
● How financial tools are being used—and ignored
Access your copy of Where Consumers Seek Financial Content and start optimizing your approach today!