Credit data can do a whole lot more than just help underwriting and risk teams build and manage portfolios. It can transform broad marketing efforts into targeted, personalized experiences that resonate — and perform. Explore the art and science of credit-based marketing by learning how:
- Specific credit attributes help determine creditworthiness
- Using different types of credit data can elevate marketing effectiveness
- Balancing risk, reward and personalization can help you use credit data to build offers that benefit your customers — and your organization