A 2024 commissioned global study conducted by Forrester Consulting on behalf of SoftServe shows that despite widespread enthusiasm for Gen AI, only 33% of business leaders believe they have derived significant value from their Gen AI initiatives — indicating a gap in the actual utilization of the technology. This global study of 120 FSI leaders reveals challenges in infrastructure, data governance, and establishing roadmaps. It also unveils solutions and strategies for harnessing the potential of Gen AI.