Small businesses represent a large and growing segment of the economy. However, increasing availability of banking services from fintechs and other non-traditional financial institutions means more competition in a market where established banks have traditionally commanded a high level of trust. For banks wanting to build and maintain strong relationships with small businesses, they must first understand how to create and retain high levels of trust with them.
In this white paper, created using a combination of bank and small business owner-based research insights, you'll read:
- What drives trust in small business banking relationships
- Where banks aren't always delivering on the customers' key expectations
- Why a well-designed digital experience is important
- How integrating value-added services can help a bank grow and maintain trust with its small business customers