Do your branch managers have insights into what's going on in the commercial lending side of the business? Do your commercial lenders have insights into the inflow and outflow of deposits?
You may hesitantly answer yes…sort of. It's highly likely that your talented IT staff doesn't speak 'banker.' Since your branch managers, commercial lenders, and executive team don't speak 'programmer,' there's a disconnect.
In today's competitive banking landscape, you need to maintain a healthy level of deposits. But without a data-driven approach to deposit growth, your institution can only rely on hunches. This white paper demonstrates the value of implementing a data-driven deposit strategy and provides actionable insights to drive deposit growth and foster long-term customer and member loyalty. In addition, you'll learn how two financial institutions leverage the power of their data to drive deposits as they embrace the future of banking. Read on to learn more.