Web Seminar

What banks need to know about Gen Z

Past event date: September 19, 2024 Available on-demand 60 Minutes
Co-Hosted by
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WATCH NOW

With only 32% of Gen Z finding banking products in branches—compared to 55% of Gen X/baby boomers—understanding how to reach Gen Z in other ways is crucial for any financial institution looking to thrive.

Why watch:

  • Data-Driven Insights: Learn from EMARKETER's Tiffani Montez about Gen Z's banking habits and how they differ significantly from previous generations.
  • Practical Strategies: Our Gen Z influencer panel, including Taylor Price, Taylor Mitchell, and Michela Allocca will discuss how to leverage social media and other digital channels to connect with Gen Z.
  • Interactive Q&A: Engage directly with the panel and get answers to your burning questions.
Speakers
  • Tiffani Montez
    Principal Banking Analyst
    EMARKETER
    (Speaker)
  • Taylor Price
    Founder
    Priceless Tay
    (Speaker)
  • Taylor Mitchell
    Brand Storyteller and Marketing Strategist
    (Speaker)
  • Michela Allocca
    Financial Analyst & Entrepreneur
    (Speaker)
  • Rob Rubin
    Head of Business Development
    EMARKETER
    (Moderator)