How does an iconic consumer brand like Nike evolve its marketing strategy to stay ahead in an increasingly digital world? More importantly, what can banks learn from this transformation to enhance their own digital marketing efforts?
In this exclusive fireside chat, iQuanti's Founder & CEO, Vish Sastry, and Doris Daif, former executive at Nike and American Express, will explore how banks can rethink their approach to digital marketing transformation by aligning teams, optimizing processes, and leveraging the right tools.
Learn how to drive organizational buy-in, build a structured testing framework for marketing success, and make informed technology choices that integrate seamlessly across the customer journey.
Key Takeaways:
- Why transformation?
- People: Securing executive buy-in, redefining roles, and aligning teams with unified goals.
- Process: Restructuring channel strategies, prioritizing use cases, and building a test-and-learn framework.
- Tools: Choosing the right marketing technology—best-of-breed vs. integrated solutions—and ensuring seamless implementation.
