How does an iconic consumer brand like Nike evolve its marketing strategy to stay ahead in an increasingly digital world? And what can banks learn from this transformation journey to enhance their own digital marketing efforts?
In this exclusive fireside chat, iQuanti's Founder & CEO, Vish Sastry, and DorisDaif, former executive at Nike, NBA, and American Express, explore how banks can rethink their approach to digital marketing transformation by aligning teams, optimizing processes, and leveraging the right tools.
Discover how to drive organizational buy-in, establish a structured testing framework for success, and make informed technology choices to accelerate digital marketing transformation for your bank.
Key Takeaways:
- Structuring the transformation program
- People: Securing executive buy-in, redefining roles, and aligning teams with unified goals.
- Process: Restructuring channel strategies, prioritizing use cases, and building a test-and-learn framework.
- Tools: Choosing the right marketing technology—best-of-breed vs. integrated solutions—and ensuring seamless implementation.
