Digital marketing is evolving rapidly, and banks need to stay agile to remain competitive and meet the shifting expectations of today's consumers. From enhancing testing velocity to adopting innovative marketing tactics, financial institutions need to undergo a transformational journey to better engage their audiences and drive sustainable growth.
Vish Sastry (Founder & CEO of iQuanti) and Caryn Bonner (Vice President Brand and Acquisitions Marketing, Capital One), explore key strategies for accelerating digital marketing innovation and optimizing results. They dive into how banks can adapt to the evolving landscape by experimenting with new ideas, targeting specific segments, and improving lead quality through data-driven insights.
This webinar provides actionable strategies for banking marketers planning their digital initiatives for 2025, with a focus on cross-selling, enhancing testing and experimentation, and driving customer acquisition through personalized marketing efforts.
Key Takeaways:
- How to increase the velocity of testing and innovation to stay ahead of evolving consumer needs
- Strategies for adapting marketing tactics to target specific segments effectively
- Best practices for cross-selling and identifying target audiences
- How to measure and improve lead quality, including estimating customer lifetime value (LTV)
Register now to discover how your bank can transform its digital marketing strategy and drive meaningful growth in 2025.
