On-Demand Web Seminar

Technology Marketing: New strategies for financial services prospecting

Past event date: May 6, 2021 Available on-demand 60 Minutes

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WATCH NOW

According to research, COVID-19 has accelerated digital transformation in financial services by 3 years. This is a great opportunity to market technology and services, but navigating the glut of digital content this year will be the key to unlock it. We explore the data, techniques, and case studies alongside some of the top marketers in the financial services industry. Arizent and thought partner Celent discuss marketing technology solutions in a time of rapid customer acceleration. While also sharing examples from the financial services industry, the subject will have broad appeal and lessons on getting a clear message through during a period of information overload.

Who should watch
Marketers at tech providers to financial services, with a focus on banking and wealth management

Speakers
  • Janet King
    Janet King
    Vice President, Research
    American Banker
    (Moderator)
  • Fell Gray
    Fell Gray
    SVP, Brand and Marketing
    Arizent
    (Moderator)
  • Neil Sheehan
    Analyst, Wealth Management
    Celent
  • Bob Meara
    Senior Analyst, Banking
    Celent
  • Patricia Hines
    CTP, Head of Corporate Banking
    Celent