According to research, COVID-19 has accelerated digital transformation in financial services by 3 years. This is a great opportunity to market technology and services, but navigating the glut of digital content this year will be the key to unlock it. We explore the data, techniques, and case studies alongside some of the top marketers in the financial services industry. Arizent and thought partner Celent discuss marketing technology solutions in a time of rapid customer acceleration. While also sharing examples from the financial services industry, the subject will have broad appeal and lessons on getting a clear message through during a period of information overload.
Who should watch
Marketers at tech providers to financial services, with a focus on banking and wealth management
