Connecting with Gen Z requires more than an understanding of their preferences—it demands a purpose-driven approach that aligns with their values and addresses their unique financial challenges. This generation, shaped by economic pressures, social justice movements, and digital connectivity, values authenticity and meaningful engagement more than any generation before.
EVERFI and American Banker in this insightful webinar equips financial services leaders with actionable strategies to meaningfully engage Gen Z. We explore how financial stressors like rising inflation, soaring housing costs, and student debt impact their decisions -- and how financial education, delivered in a trusted classroom environment, can help your institution build positive brand awareness with students and their families, and fulfill CRA requirements.
We'll feature real-world success stories from financial institutions of all sizes, including a spotlight on a leading EVERFI customer, and share practical tips to measure success, adapt strategies, and ensure your marketing efforts are relevant and effective.
What You'll Learn:
- How to address Gen Z's financial challenges with empathy and resourceful campaigns.
- How schools-based financial education can play a key role in building credibility, trust and brand loyalty.
- How to build a robust local volunteering strategy that strengthens ties to local communities, while also building a strong internal culture.
- How to measure success through KPIs and adapt to ever-changing consumer expectations.
You'll walk away with a robust strategy for creating impactful, transparent, and customer-centric marketing strategies that will set your brand apart and build lasting connections with the next generation of consumers.
