In the current environment, new challenges are being presented to mid-size banks. Your competitive edge related to personal, friendly and often branch-based service is being contested as customer satisfaction continues to become synonymous with digital satisfaction. Meanwhile, it is also increasingly difficult to compete with the tech budgets and resources your megabank counterparts have access to.
But growth is possible. You can redefine your edge. Join Jim Marous, co-publisher of The Financial Brand, host of the Banking Transformed podcast and owner/CEO of the Digital Banking Report and Derek Corcoran, Temenos Chief Experience Officer, as they address:
· The new definition of convenience and customer satisfaction that is not driven by size of organization
· How to leverage both traditional and non-traditional advantages (and perceived disadvantages) to define your purpose and niche market
· How to leverage data and advanced analytics on a mid-size bank budget
