The landscape for financial services marketers is constantly evolving. What worked yesterday most certainly won't work today. For CMOs and their teams to succeed, it often helps to look in unexpected places for inspiration.
In this case, that unexpected place is the world of sports. In this webinar, hear from Alex Chang (SVP, Head of iQuanti Creative and former CMO, San Francisco 49ers) as he shares his unusual path from financial services to sports and back, along with insights from his 15 years in sports that banks can benefit from.
Key Takeaways:
- Common challenges that sports marketers and bank marketers face
- Advice on how to approach these challenges
- The role of AI for creative work
