Why Becoming a Local Economist is Essential to Identify and Win New Business Opportunities with Small Business Owners

After several turbulent years, the nation's economy stabilized with inflation easing and supply chains normalizing. But what about the economy outside your window? Now more than ever, it's essential to have your finger on the economic pulse of what's happening in your city or county— just like a local economist. Understanding trends in your local economy will make it easier to identify which types of businesses you should be engaging within your market, and it will also help you resonate with small business owners and prove yourself to be a "trusted advisor".

While a crystal ball into the future might not exist, we have something even better: data, including macroeconomic and local market insights integrated with insights on small businesses and their owners.

Join our panel of experts as they discuss why trusted advisors should become experts on their local economies and have an in-depth understanding of small business owners' needs to build trust and establish new relationships.

What you'll learn

• The career benefits of taking the time to know and understand your local economy
• Which insights are essential to know about your local economy
• How to leverage local economy insights combined with company/contact intelligence to build an effective business development strategy to win the trust of small business owners
• Using local trends to efficiently assess lending or investing risk with greater precision