Citizen's Digital Investments Help to Strengthen Client Relationships

Investing in technology is crucial for strengthening customer relationships. This session will showcase recent initiatives launched by Citizens to assist business customers in achieving their diverse financial goals, ultimately enhancing their connection with the bank.

What you'll learn

• How Citizens was the only Top 10 bank to show improvements in their scores on overall bank delight, Net Promoter Score and various brand attributes in Barlow Research's 2024 Small Business Banking study.
• Why it's been important for Citizens to keep a heightened focus on new technology.
• How Citizens Cash Flow Essentials platform is a one-stop-shop for their customers' cash flow management needs, meeting each customer where they are at in their journey.