Track 3: Customer experience/Engagement: Stay relevant and grow your business using company, contact, and industry intelligence

It's more important than ever to understand a business's needs and challenges to offer more targeted and respected advice. Truly connecting with customers and prospects — initiating conversations that are timely, relevant, authentic, and mutually rewarding — has never been harder. 

In this session, Marcia Koch, SVP Division Head Commercial Banking, will share how Valley National Bank was able to better prepare for meetings with business owners so they could deepen their relationships and become a more value-added advisor to win, grow, and retain more business. RelPro and Vertical IQ will share the importance of leveraging Business, Executive and Industry Intelligence to better tailor your conversations.