Social Commerce, Banking & Payments: Updating banking with AI, Short-Form Video & Embedded Payments

The session will explore the merging of influencer-driven short-form video and live-streamed commerce with AI-driven personalization to create powerful, embedded shopping experiences that are growing exponentially with TikTok Shop, Instagram, Amazon Inspire, PayPal Venmo, Temu and YouTube. These platforms are reshaping consumer expectations for real-time transactions by legacy financial institutions and payment brands that require new thinking and updates for instant, secure processing infrastructures—or risk losing ground to more agile competitors. This session will explore how AI, short-form social commerce, and integrated shopping impact established players and fintech newcomers alike, offering a forward-looking roadmap for thriving in this new era of "shoppertainment."