Playbook

Unlocking hidden growth: A mobile app marketing guide for fintech

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Beyond the walled gardens: Scaling fintech apps on the open internet 

Master the strategies to optimize ad campaigns and drive sustainable business growth for your fintech app.

In a fintech market projected to grow 5X by 2030, competition for high-value users is fierce. While many fintech apps have traditionally relied on walled gardens like Google and Meta for user acquisition, there's a much larger opportunity beyond them. The open internet holds immense potential that can transform your app's growth trajectory.

What You'll Learn:

  • Why Walled Gardens Aren't Enough: Understand their limitations and explore the untapped potential of the open internet.
  • Unlocking the Open Internet: Learn user acquisition strategies that extend your reach beyond walled gardens.
  • Key Pillars of Success: Dive into performance optimization, incremental reach, and user-friendly marketing tactics.
  • Fintech-Specific Creative Best Practices: Build high-performing ad creatives for banking, investment, payments, and crypto apps.
  • Real-World Case Studies: Discover how other fintech apps achieved massive success using these game-changing strategies.

Source:
Global Fintech: Prudence, Profits, and Growth | BCG(1)