![netspend82511.jpg](https://arizent.brightspotcdn.com/dims4/default/a37aca6/2147483647/strip/true/crop/570x395+0+0/resize/570x395!/quality/90/?url=https%3A%2F%2Fsource-media-brightspot.s3.us-east-1.amazonaws.com%2F71%2F1a%2F872b7f164d4ca276846b1b3f8bf2%2Fnetspend82511.jpg)
Mounting Struggles
Since completing its IPO in October, NetSpend has had to seek new bank partners and lost two of its three check-cashing distributors.
![greendot82511.jpg](https://arizent.brightspotcdn.com/dims4/default/af92fa2/2147483647/strip/true/crop/570x395+0+0/resize/570x395!/quality/90/?url=https%3A%2F%2Fsource-media-brightspot.s3.us-east-1.amazonaws.com%2F02%2Fc3%2Ffd1e9c6b45bf9a5cac54e773af75%2Fgreendot82511.jpg)
Main Rival
Larger prepaid marketer Green Dot went public before NetSpend and has had fewer problems with its bank partners and retail distributors.
![capone-bl82511.jpg](https://arizent.brightspotcdn.com/dims4/default/04aa271/2147483647/strip/true/crop/570x395+0+0/resize/570x395!/quality/90/?url=https%3A%2F%2Fsource-media-brightspot.s3.us-east-1.amazonaws.com%2Ff1%2F88%2Fcce6f505412084d029cc5d0db089%2Fcapone-bl82511.jpg)
Second Chance
Capital One backed away from a deal in 2007 to buy NetSpend for $700 million. Now the bank is bulking up, with deals to buy ING's U.S. online bank and HSBC's U.S. credit card portfolio. (Image: Bloomberg News)
![American Express building.](https://arizent.brightspotcdn.com/dims4/default/1fd208d/2147483647/strip/true/crop/3000x2000+0+0/resize/825x550!/quality/90/?url=https%3A%2F%2Fsource-media-brightspot.s3.us-east-1.amazonaws.com%2F55%2Fdd%2F32a8fc82444b81f8b0e61b81015a%2Famerican-express-bl050409b.jpg)
New Competitor
American Express introduced its own prepaid card earlier this year, but analysts say its version has fewer features than the cards offered by NetSpend and Green Dot. (Image: Bloomberg News)
![bankofamer-bl82511.jpg](https://arizent.brightspotcdn.com/dims4/default/c00778d/2147483647/strip/true/crop/570x395+0+0/resize/570x395!/quality/90/?url=https%3A%2F%2Fsource-media-brightspot.s3.us-east-1.amazonaws.com%2F5a%2F46%2F5bd3967c48ff84c0ac7d6c1ffdb3%2Fbankofamer-bl82511.jpg)
Going Mainstream
Large, traditional banks have talked about introducing prepaid cards in light of new regulations capping interchange fees on debit cards. It would be easier for a bank to buy a prepaid company than to build its operations from scratch. (Image: Bloomberg News)