What's in a Name? Banks That Have Rebranded
July 15, 2013 8:00 AM
M&A, bank consolidation and marketing strategies are among the reasons why a number of banks have changed their names in recent months. Here are some notable examples from this year. (Image: Thinkstock)
FNB United → CommunityOne
FNB United in Asheboro, N.C., changed its name to CommunityOne Bancorp on July 1 in a move tied to its integration of Bank of Granite , which it bought in 2011.
North Jersey Community → ConnectOne
North Jersey Community Bancorp transformed into ConnectOne Bancorp earlier this year as it began looking at expansion into New York .
LowellBank → Sage Bank
LowellBank in Lowell, Mass., became Sage Bank this year as it looked to distance itself from a geographically constraining name .
BNC Financial → Bankwell Financial
BNC Financial will rebrand itself as Bankwell Financial in September. The company, which unveiled its first acquisition earlier this year, plans to enter more markets across Connecticut .
Community Partners → Two River Bancorp
The New Jersey company adopted the name Two River Bancorp to "create greater awareness of the company and its business ," CEO William Moss said in May.
Yadkin Valley Financial → Yadkin Financial
The North Carolina company scrapped the "Valley" in its corporate name while also adopting a single brand for all of its various business lines .
