Small businesses offer attractive revenue opportunities for banks. To better understand how banks can enhance their small business customer relationships to ensure partner longevity even as the needs of small businesses evolve, American Banker conducted its annual Small Business Banking research.
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This report outlines how SMBs currently feel about their banking relationships and how banks are addressing these customers' needs. New this year, the research features a regression analysis to identify four key pillars that drive trust for small business clients and offers guidance on how to build a trust action plan.
Topics within the report include:
- Bankers' confidence level in delivering key aspects of trust
- Areas where banks appear to be overestimating their effectiveness
- The types of partners small businesses rely on to meet their business needs
- How small business owners view the importance of integrated, value-added services