The financial services industry has been navigating a rapidly changing landscape, with digital transformation at the forefront.
To help you stay ahead of emerging trends and better understand your customers' evolving needs, UserTesting reached out to over 400 banking customers to get a pulse on shifting digital experience sentiment and behavior in Financial Services. The report explores the increasing demand for seamless digital banking experiences, growing concerns around security and trust, and the rising influence of emerging technologies like AI.
In this report you'll learn:
- How consumer demands are changing in financial services across age groups
- The biggest challenges consumers face regarding digital banking experiences
- Opportunities for further growth and adoption in digital banking services
- The evolving role of AI-driven solutions in financial services