How Ally Bank attracts millennials

At a time when many banks struggle to win over millennials, Ally Bank appears to be bringing them in: more than 60% of new customers are millennials. President Diane Morais explains how the bank is getting the attention of a younger generation. One popular product: debit controls.

See also:

• ‘Millennial’ does not define how I bank
• Perking up: Banks make big changes in benefits to woo millennials
• Banks should avoid replicating their millennial strategy for Gen Z