The landscape for financial services marketers is constantly evolving. What worked yesterday most certainly won't work today. For CMOs and their teams to succeed, it often helps to look in unexpected places for inspiration.
Valerie Abend, Accenture's financial services cybersecurity lead, explains what banks get wrong about fending off AI-based threats and what they should do instead.
The banking industry is continuing to undergo a significant digital transformation. While some banks are closing branches to optimize operations and prioritize online banking, others recognize the importance of maintaining physical branches for personalized services.