Mobile payments usage has been slow to date, but that is about to change.
Next year, transactions from your favorite mobile wallets, including Apple Pay and the Starbucks app, are expected to more than double to reach
Mobile payments rely on Near Field Communications (NFC), a technology that allows two electronic devices to communicate with one another. When mobile payments were first rolled out, businesses lacked the appropriate point-of-sale terminals to accommodate this and were apprehensive to make the costly change.
The
A major concern for consumers regarding mobile payments is security. A 2016 study from PEW found that only
Mobile payments are generally more secure than other forms of payment, including the standard credit card. The tokenized process takes the worry away from the traditional swipe because the actual credit card data is not transferred or stored on the retailer’s network. As merchants educate their consumers of the security benefits of mobile payments, adoption will surely follow.
Customer experience is central to mobile payments adoption. Today’s customers want to easily locate a product and purchase it via the channel of their choosing, for the fastest receipt possible. Mobile payments can make this checkout process seamless. Starbucks’ Mobile Order & Pay (MOP) app is a good example of success in this arena. It allows the customer to order his or her coffee ahead and pay with a quick scan of the phone. Launched just two years ago, it already accounts for twenty
There are several reasons why mobile payments have yet to gain traction. With wrinkles on the business and consumer sides, there is a general awareness component that has prevented mass adoption. Once both sides realize the safety and experience benefits, there will be no stopping this payment method of the future.