Payment companies should be prepared for this new wave of Generation Z-influenced multichannel consumer behavior. With e-wallets, digital cards, and bank accounts, we are already seeing a trend of aggregation of payments to one source that holds the monetary funds. In the future, different payment methods will be directly linked to different channels, and increasingly the purchase and payment experience will have to seamlessly blend into one.
One prime example of the experience I am talking about is what we call
Gen Zs are also demanding new ways to pay and expecting more features and transactions to happen at a much faster pace, which means that companies need to keep up with the pace to adapt and offer the payment experience that this generation looks for.
For instance, a few years ago, Mastercard pioneered "selfie pay," which allows customers to authenticate themselves while online shopping by snapping a photo. This is the kind of experience that Gen Zs want: fast, seamless and intuitive, with a deep integration to different channels, sources of money, and accounts.
Finally, payment companies should be willing to lower fees and costs for consumers, especially as the market is becoming increasingly competitive. In the past five years, a third of Gen Zs have already opened at least two new accounts with challenger banks. In fact, in Latin America, this is happening at an even higher rate. In Brazil, a
As we have seen, Gen Zs are growing up in a completely different environment with evolving payment and financial options. As this generation continues to grow and in two years' time will represent