Subprime Cards Helping Propel Loan Originations

Loan originations continue to grow in several categories, especially to subprime credit card customers, new data show.

For bank credit card issuers, lending to subprime customers increased 41% in 2011 from the previous year. Subprime borrowing hit a four-year high in December with 1.1 million new bank credit cards issued, according to a National Consumer Credit Trends Report produced by Equifax and CreditForecast.com.

CreditForecast.com is a joint venture of Equifax and Moody's Analytics.

Subprime borrowers represented more than 46% of the market in auto financing last year, and they totaled 31% of 2011 retail credit card originations, Equifax said March 29.

Credit in general expanded as lenders more aggressively sought new customers.

New credit in 2011 totaled $782 billion, which was below prerecession levels but more than 10% higher than 2009 and 2010.

Consumers opened 39.9 million bank card accounts in 2011, 18% more than the previous year and the highest total since 2008.

Total consumer debt in the U.S. was $11 trillion as of last month, an 11% drop from its peak in the fourth quarter of 2008. An almost 12% dip in home-financing balances drove the decline.

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