Samsung has reached an agreement with an online marketplace for financial products in India that will allow consumers to apply for credit cards and loans through the Samsung Pay app.
The service integrates with the Paisabazaar marketplace "Chance of Approval" feature, which uses predictive algorithms to connect consumers with the most suitable lender with the best chance of approving a loan.
"Our partnership with Paisabazaar.com has helped us create a holistic platform that gives them the comfort of opting for various financial products besides using Samsung Pay as a payment platform," Sanjay Razdan, a senior director of services and management at Samsung India, said in a Friday press release.