PayPal's stablecoin gains allies to help position it for payments

paypal sign
PayPal's stablecoin launched in 2023.
David Paul Morris/Bloomberg

Like most forms of cryptocurrency, stablecoins — which typically peg their value to a government-issued currency — are still used mostly for investments while crypto usage for payments has been limited. But that's not for lack of trying.

Payment companies are aggressively adding stablecoin support to consumer products, hoping stablecoins will attract mainstream users. The latest move comes from BVNK,  a payments technology company that works with firms such as anti-money-laundering vendor Comply Advantage, data and fraud-prevention company Sift, and digital asset firm Talos, among others. BVNK has integrated the PayPal stablecoin, PYUSD, into its technology for business transactions. 

Non-crypto companies, particularly companies with a heavy focus on traditional payments, have not fared well in stablecoins. The Facebook-affiliated Diem failed, and PayPal's PYUSD has gotten off to a relatively slow start

But that's about to change, argues Ben Reynolds, managing director of BVNK, saying that the demand and potential market are starting to come together. "PYUSD is a stablecoin for real-world purposes instead of crypto trading," Reynolds said.

How BNVK works

BVNK will let companies access PYUSD on its payments platform. These businesses can then create PYUSD wallets, settle with suppliers, pay employees and accept consumer transactions in PYUSD. PYUSD's potential to scale quickly and provide millions of users via its ties to PayPal is the attraction, according to Reynolds. 

PayPal has about 426 million active users, according to Statista, along with a yearly payment volume that passed $1.5 trillion in 2023, 36 million merchant accounts and nearly 60 yearly transactions per consumer account, according to Business of Apps. 

PYUSD's market capitalization was about $400 million in late May, up from $44 million in September 2023, but still below Tether at $111 billion and Circle's USDC at $34 billion. PYUSD's other users include cryptocurrency payment company BitPay, gaming firm Xsolla and travel site Xeni.com. And PayPal's Xoom remittance app supports PYUSD to fund some transactions. PayPal this week added PYUSD to the Solana blockchain, a move that PayPal contends will enable PYUSD transactions to move faster.

BVNK is looking for more mainstream users who may not be versed in using digital assets for payments. 

"People who want to trade or invest in crypto want to use an exchange that may or may not have onramps and offramps for fiat currency to make payments," Reynolds said. "We think people who have stablecoins will want to hold the assets in a digital wallet as a store of value for payments."  

PayPal did not provide comment by deadline. The company's history and brand as a payment company provides lots of potential, according to Reynolds. BVNK, which supports crypto trading, sees PYUSD as a way for employers and contractors to reach workers, particularly those who are concerned about traditional currency fluctuations in their local market. 

For example, a contractor in Argentina or elsewhere with a mobile phone and digital wallet may prefer to be paid in a U.S. dollar-backed stablecoin with access to a payment company with a global reach. "To have access to U.S. dollars, and the fact that this can happen over the internet, is incredible," Reynolds said. 

Because stablecoins peg their value to traditional currency, they are generally considered a better bet for payments than other types of cryptocurrencies, which have more volatile valuations. Visa and Mastercard have expressed interest in supporting stablecoin payments, while cryptocurrency firm Circle has added more mainstream payments and financial services to broaden the appeal of Circle's USDC stablecoin

Writing for American Banker, Daniel Wheeler, president of the Fintech Lawyer, said, "A stablecoin pegged only the U.S. dollars on deposit in insured bank accounts would not only safely increase the money supply, but it would actually improve the money supply. The pegged stablecoin would be used to transact faster and cheaper." 

The slow development of regulations for stablecoins have impaired their adoption by creating uncertainty around issues like liability and compliance.

PYUSD, for example, is issued by Paxos and is subject to Paxos' U.S. dollar-backed stablecoin terms and conditions, according to Enrico Camerinelli, strategic advisor for Datos Insight. 

"Currently, the use of stablecoins is subject to issuers' internal risk management practices. PayPal states in its terms and conditions for PYUSD that it does not guarantee Paxos's performance or obligations," Camerinelli said.

Another contender

The fintech MNEE is also developing a stablecoin designed for mainstream payments. The coin, which will be called MNEE, will use the BSV blockchain and be backed by U.S. Treasury bills and dollars.  MNEE's stablecoin will focus on P2P payments, remittances and other international transfers, payment settlement for retailers and businesses, along with Web3-related payments. 

The stablecoin will also be issued in short increments for online gaming payments, social media transactions and subscriptions. 

"Business models relying on microtransactions have been largely unviable because the transaction fees of traditional payment methods and blockchain mining fees are often greater than the microtransactions themselves," said Savvag Rigas, chief financial officer of MNEE, adding that the speed and design of the blockchain can reduce payment processing costs.  

Stablecoins, as a form of electronic money rooted in blockchain technology, bring to the table unique advantages such as traceability, irrevocability, and the capability for atomic swapping, according to Camerinelli. Atomic swapping refers to the ability to do P2P transfers between different blockchains using smart contracts, which could boost liquidity and speed.

"Furthermore, stablecoins hold the distinction of being the inaugural form of currency based on distributed ledgers, playing a pivotal role in the growth and widespread acceptance of decentralized finance," Camerinelli said.

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