Responding to rivals' success in the “buy now-pay later” (BNPL) segment, PayPal launched a short-term installment lending product called “Pay in 4” to expand its Pay Later product suite.
PayPal’s Pay in 4 solution allows customers to pay for purchases between $30 and $600 over a six-week period at zero interest and no fees in four installments, with automatic re-payments (late fees do apply if a customer misses a payment). Pay in 4 will be available to consumers on qualifying purchases in early Q4 2020.
The product is a departure from the main PayPal Credit
"In today's challenging retail and economic environment, merchants are looking for trusted ways to help drive average order values and conversion, without taking on additional costs,” said Doug Bland, SVP, Global Credit at PayPal, in a press release. “At the same time, consumers are looking for more flexible and responsible ways to pay, especially online. With Pay in 4, we're building on our history as the originator in the buy now, pay later space, coupled with PayPal's trust and ubiquity, to enable a responsible and flexible way for consumers to shop while providing merchants with a tool that helps drive sales, loyalty and customer choice."
The Pay in 4 product is for consumers who want to fund a purchase that may be beyond their current ability to purchase, but don’t want to get into credit card debt or have a long-term financial commitment. Many consumers who use these deferred charge programs, such as the one offered by Australia's Afterpay, will have the future payments made from their debit card.
A version of PayPal's Pay in 4 solution is currently in market in France under the name
PayPal did not elaborate on the fees paid by the merchant other than stating that it is included in the merchant’s existing PayPal pricing. Pay in 4 allows the merchant to get paid upfront for customer purchases, less PayPal fees, without taking on any additional risk as they are born by PayPal.
The challenge facing PayPal is that the deferred debit segment of the BNPL market is experiencing dramatic global growth. Despite
It was only 2018 when
Similarly, Sweden's Klarna, which also operates in the U.S., first began with offering traditional installment loans and has also added a four-payment, deferred charge solution to its product line in recognition of consumer demand.