Nets pilots facial-recognition payments in Denmark

Payments technology operator Nets’ Creation Lab has launched a pilot that uses facial recognition alone to authorized payments with one merchant in Copenhagen.

Targeting employees of about 25 companies based within Copenhagen’s Vibenshuset business park, the pilot invites workers to sign up to pay at the facility’s shared cafeteria using their faces, Nets said in a Monday press release.

Participants must register their face with the cafeteria using a tablet with a pre-installed webcam and app, then they link their employee ID to their stored facial image, the release said.

About 1,000 workers are eligible to participate in the trial, according to the release.

“This trial will help us to learn more about consumer attitudes to facial recognition payments,” said Jesper Kildegaard Poulsen, head of Creation Lab at Nets.

Nets believes the technology would be ideal for self-service marketers and other merchants with low-ticket, high-volume transactions, Poulsen said in the release.

Last year Nets launched a pilot program testing finger-vein payments at the cafeteria of a business school elsewhere in Copenhagen.

Mastercard paid $3 billion earlier this year to acquire Nets’ separate corporate payments business.

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