Facebook's Novi wallet is taking its first steps amid a lot of drama, including threats from politicians targeting the app and the affiliated Diem stablecoin.
If the seemingly endless parade of bad publicity — including
"It will be interesting to watch adoption rates for Novi given that Facebook continues to underestimate the importance of trust," said Tim Sloane, vice president of payments innovation at Mercator.
Facebook CEO Mark Zuckerberg "has earned the ire of conservative Republicans. Having both sides of the political aisle hate you, albeit for different reasons, is an unenviable place for Facebook to be," said Eric Grover, a principal at Intrepid Ventures.
Amid this pushback, Facebook is reportedly also considering
"I do think Facebook’s reputation on privacy and data is a huge hindrance in their ability to launch a stablecoin," said Talie Baker, a strategic advisor with Aite-Novarica's retail banking and payments practice. There's also a big issue among regulators and elected officials regarding Facebook and all big technology companies controlling and influencing money through stablecoins, Baker said.
For the Novi pilot, the Pax Dollar stablecoin will support the transactions and the cryptocurrency exchange Coinbase will be the custody partner.
Stablecoins are used to offset the volatility of cryptocurrency while tapping into benefits of digital currency, such as faster international payments and the use of smart contracts to automatically trigger transactions, adding additional speed.
Lawmakers are concerned about anti-money-laundering and know-your-customer issues surrounding money movement as well, and question Facebook's ability and maybe even appetite to manage it in a way that banks and other money transmitters do today, Baker said, adding these concerns are also behind the push by central banks to build digital currencies.
"Central banks want to retain control over the creation and flow of money. They don't want it to fall into the hands of big tech," Baker said.
Facebook is a member of the group of companies that plan to launch Diem, a stablecoin project originally announced as Libra in 2019. That debut was followed by more than two years of political and regulatory pushback.
The project has
While Facebook is not using Diem for the Novi test,
Diem and Facebook did not return requests for comment by deadline. In a response to the Democratic senators' letter,
Diem also contends it has engaged extensively with an interagency regulatory team about the design of the project and has made adjustments to reflect feedback it received. Diem did not identify the interagency team, though the
"It makes sense for digital wallets like Novi to support multiple stablecoins, central bank digital currencies and cryptocurrencies, and to be interoperable," Grover said. "A world with many competing, regulated, private-sector stablecoins would be good for money and payments innovation, and therefore for consumers and merchants."
In an earlier interview,
This kind of
The Novi pilot and political rebuke come against the backdrop of other news drawing attention to Facebook failings, such as a recent
These events, while seemingly distinct from Diem and Novi, create an atmosphere that could discourage adoption and eventually draw more political attention.
"Employees become whistleblowers or leave," Sloane said. "Users reduce their exposure to Facebook products or delete their accounts entirely. Regulators have similar concerns and are obligated to take those concerns into account when dealing with Facebook."