In a bid to fuel online sales, Barclaycard is partnering with Amazon in Germany to offer installment lending to overcome the country’s low credit card ownership rates.
The partnership will offer installment financing for eligible purchases made over €100 (about $118). Once an Amazon customer chooses the individual financing plan and completes an online credit application with Barclaycard Germany, they will receive an immediate response, allowing them to move to the next step in finalizing the purchase. The higher the value of a customer’s shopping cart, the greater the number of financing options made available to them.
“We could not have wished for a better partner than Amazon for the start of our purchase finance offering,” said Tobias Griess, CEO of Barclaycard Germany, in a press release. “Through this new and customized service, we provide Amazon customers with a fully digital and user-friendly payment-by-installments option. With this new collaboration, Barclaycard Germany complements its credit card and consumer credit businesses with market financing in Germany.”
The point-of-sale financing terms range between three and 48 months with an APR of 7.69%. Once approved, a customer can add the agreed upon rolling credit line to their Amazon wallet for future purchases. Customers can also choose to make one-off repayments or pay the balance early in full, all of which can be managed through the Barclaycard app.
The move by the German units of Barclaycard and Amazon is in response to the growing global trend of consumers turning to online shopping for added convenience as well as safety as the COVID-19 pandemic continues to place restrictions on in-store shopping.
The partnership addresses two limiting factors in the growth of
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While 88% of Germans ages 15-79 shop online according to logistics firm
Amazon’s partnership with Barclaycard Germany follows a similar partnership