Bank of America dives into data to stay competitive in B2B payments

Bank of America
Bank of America has added new treasury management technology in an effort to improve B2B payments.
Bloomberg

Financial institutions are getting aggressive in selling business payment technology, betting that economic pressures will push companies to invest in automation to save money elsewhere.

In line with this trend, Bank of America just launched CashPro Insights, which analyzes information flowing through CashPro, the bank's digital corporate and commercial banking platform. CashPro Insights, which is included as a menu option as part of CashPro, is designed to provide a more detailed view of a company's financial position, such as incoming and outgoing payments, bills, supply chain issues and security risks.

There is an opportunity for Bank of America and its competitors in B2B payments to reach decision makers at corporate treasury departments, which are also struggling through difficult economic conditions.

The mix of higher capital costs, shrinking margins and lower working capital is causing churn in the treasury function, according to Deloitte, which adds that treasury departments will need to boost operational efficiency, visibility into market conditions and use technology to consolidate operations and manage expenses.

"Businesses tend to run lean in their treasury department," said Jennifer Sanctis, head of CashPro App at Bank of America "When they have the data in front of them it can be easier to understand."

The new Bank of America product was built internally using the bank's proprietary artificial intelligence system. Bank of America is also working more broadly on future uses for generative AI.

"We're generally pulling data and presenting it in a way that makes sense for the users," Sanctis said. "It's a mirror for firms to see the progress they are making."

Several features will be built on top of CashPro Insights, including an early product that powers a security meter that assesses and makes recommendations on how businesses can improve security controls.

Other information includes benchmarks that compare a company's working capital and payment efficiency to competitors, deposit balance notifications, measurements of payment efficiency, supply payment optimization and cross-border payment analysis.

Bank of America faces competition from all directions. JPMorgan Chase recently added blockchain technology to optimize corporate payments based on timeliness and cash flow. Traditional banks like Bank of America and Chase face threats from fintechs and challenger banks that are adding B2B payments to develop new revenue streams to respond to recent interest rate hikes. And blockchain firm Ripple recently recast its RippleNet platform as Ripple Payments, which supports blockchain-powered international businesses payments with the goal of reaching users who do not have experience in digital payments.

Bank of America is positioning CashPro Insights as an additional product for existing clients. About 40,000 corporate and commercial clients globally use CashPro, which facilitated 386 million payments in 2023. The bank contends that the data in these transactions represent an untapped resource for spotting trends, market challenges and opportunities.

"It's harder to implement or use tech that's developed by fintechs," Sanctis said, contending that the users of CashPro Insights will include a large number of existing bank clients that already have access to the right data. "In our case, it's a product they may not have been aware of," Sanctis said.

Emerging data technology, including artificial intelligence-driven analysis, can significantly enhance treasury management by improving efficiency, accuracy and strategic decision-making faster than humanly possible, according to Michael Seaman, CEO of Swipesum, a payment processing and merchant services technology company.

NP Digital–a global digital marketing agency, recently deployed Swipsum's AI-powered product, called Staitment. NP Digital uses Staitment to accelerate processing for ACH and credit card, shortening the time for electronic check processing to one day from five to seven days.

Developments such as Visa's $100 million commitment to invest in AI firms and existing products such as Smarter Settlement Forecast enables greater use of historical data, seasonal trends and real-time transaction information, according to Seaman.

"This is just the beginning of what we can do with the predictive power of AI," Seaman said, adding that more advanced forms of AI such as generative AI are still in the early stages of development for treasury management. "In consulting engagement, we've heard requests from advanced transaction analysis and fraud detection to sophisticated financial forecasting."

The whole goal of treasury services, both at banks and at non-bank fintechs, is to make the job of the corporate treasurer and their team easier, said Erika Baumann, a director at Datos Insights.

"Financial institutions that are not filling critical gaps in automation, reporting, and related treasury and payments needs are being disintermediated by other banks as well as fintechs," Baumann said. "Sometimes this is due to the FI not positioning products effectively and sometimes it is due to a gap in offerings."

As technology becomes more accessible, the expectations become higher to have treasury services available, according to Baumann. "On the flip side of this, the technology is more accessible to more providers, including smaller banks, so it becomes easier for players of all sizes and dynamics to serve the needs of businesses."

For reprint and licensing requests for this article, click here.
Payments Bank of America JPMorgan Chase
MORE FROM AMERICAN BANKER