Apple Pay Falls Short of Hype: WSJ

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Only 13% of an estimated 680 million iPhone users have ever used Apple Pay, according to a report from the Wall Street Journal, which cites data from venture capital firm Loup Ventures.

The situation is a little brighter for merchants; a third of U.S. stores accept Apple's mobile wallet today, more than two years after its launch in October 2014, the article states.

Consumers remain wary of Apple Pay, with 40% concerned about security risks when linking a credit or debit card to the service, and more than 60% of U.S. consumers are unfamiliar with contactless payments enabled by Near Field Communication-based payments technology, according to data from Creative Strategies, the WSJ said in its April 5 report.

While major merchants including Best Buy Co., Starbucks and Kohl’s accept Apple Pay, the nation’s largest retailer, Walmart, and No. 1 supermarket chain, Kroger Co., do not, the report noted.

iphone 6s shadowed
An Apple Inc. iPhone 6s smartphone is arranged for a photograph in Hong Kong, China, on Friday, Sept. 25, 2015. The latest models, following last year's hugely popular design overhaul that added bigger screens, may not match the success of previous releases, according to analysts. Photographer: Xaume Olleros/Bloomberg
Xaume Olleros/Bloomberg

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