Afterpay has entered into an agreement with NBQ Corporate SLU to acquire Pagantis SAU and PMT Technology SLU for €50 million (about $59 million) to expand into France, Italy and Spain — a direct challenge to Klarna, one of the dominant European buy now, pay later (BNPL) providers.
In consideration for the acquisition, NBQ will receive €5 million (about $6 million) in cash payable at the completion of the acquisition, and a deferred compensation of a minimum of €45 million (about $53 million), payable three years after the completion of the agreement. The deferred compensation can exceed the agreed upon amount if the value of the acquired entity has risen above the €45 million target. Pagantis' founder and CEO, Rolf Cederström, will continue to lead the Pagantis team. The deal is subject to regulatory approval.
"Our momentum to date has given us the confidence to expedite our expansion into new global regions,” said Anthony Eisen, cofounder and CEO of Afterpay, in the press release. “Entering into such internationally relevant markets like the U.S. and the U.K., and seeing our growth outpace what we experienced in our more mature Australian market, validates the appeal of our product on a global scale. Acquiring Pagantis provides us with the necessary regulatory licensing, resourcing and infrastructure to expedite the launch of Afterpay into key countries in Southern Europe and beyond."
The move puts Afterpay in direct conflict with several European BNPL competitors, including the dominant service offered by
Barcelona-based Pagantis currently offers
There is a Dutch company currently operating in Europe with a BNPL service called
Afterpay claims that the BNPL market in Southern Europe has an addressable e-commerce value which exceeds €150 billion (about $177 billion) across Spain, France and Italy. The company says that a large millennial population and a preference for debit cards favors its deferred payment BNPL solution. Afterpay also says the acquisition will allow it to expand its BNPL service to its global retail customers that operate in those countries.