The world's largest companies are finding it harder to ignore bitcoin and other cryptocurrencies, with many announcing plans to embrace digital assets as valuations soar.
In the runup to Mastercard's announcement, several other recognizable brands have accelerated crypto plans or are jumping in for the first time. Each company has added more users and brought more interest into crypto and blockchain. Their goal is to make the process of paying in cryptocurrency as straightforward as using cash or a credit card.