The COVID-19-induced shock to the world’s largest economy has created a rush of interest in the
Since fewer people are flying, visiting hotels and going to restaurants, consumer entertainment needs are being severely underserved. The see-saw battle of states and cities reopening and then closing, as in cases of
The net result is that as more Americans seek to satiate their shopping and entertainment needs, and with fewer options available to them, the subscription industry is stepping up in ways that could not have been predicted at that start of 2020.
But despite this spike in customer demand, the subscription industry, in particular streaming services, is experiencing a very high churn rate due to subscriber fatigue.