Taylor Swift fans across Asia have flocked to sign up for United Overseas Bank's cards as the frenzy to get hold of the pop star's Singapore concert tickets heats up.
Daily average credit card applications across Singapore, Thailand, Malaysia, Indonesia and Vietnam jumped 45% in the week Swift announced her concert dates, compared with earlier in June, UOB said in response to Bloomberg News queries, as fans try to get in on a presale that's exclusively available to the bank's cardholders.
UOB cardholders in those five markets get access to tickets on Wednesday this week, a full 48 hours before the general public. Debit card applications in Singapore and Vietnam were up nearly 130%, the lender said.
Globally, Google searches for the keywords "UOB" and "Taylor Swift" spiked to peak popularity on June 21 when details of her Asia tour were released,
More than half of those who recently got their new credit cards are female. Customers aged 30 to 40 constituted over a third of the total number, UOB said.
Singapore's third-largest bank is scooping up Citigroup's consumer assets in Indonesia, Malaysia, Thailand and Vietnam in a move to gain more heft in Southeast Asia. The deal has increased the number of UOB regional retail clients to more than 7 million, the bank said.
Last week, Swift added more
Swifties across the region are looking to fly into Singapore to catch her concert. Pathramon Niamsaing, a business development professional from Thailand, has researched hotels and flights ahead of ticket sales. "I felt kinda bummed that Taylor wasn't coming to Bangkok. I saw that she was coming to Singapore so I knew I needed to go," said the 29-year-old fan, who intends to travel with two friends.
Swift is bringing in ticket sales of more than $13 million a night, putting her on pace to deliver the highest-grossing tour in music history. Last November, Ticketmaster
Swift's exclusive appearance in Singapore adds to the nation's concert frenzy as post-COVID travel resumes. Tickets to catch Coldplay were
—With assistance from Janine Phakdeetham.