Jack Ma sees virgin land in Africa for e-commerce entrepreneurs

Jack Ma, the co-founder of Alibaba Group Holding Ltd., said African entrepreneurs will find countless opportunities in e-commerce, logistics and e-payments as the continent prepares for the start of a free-trade deal.

While governments will be responsible for administering the African Continental Free Trade Agreement which has a target starting date of July, business leaders will have to find practical ways on how to connect consumers and markets, Ma, 55, said in an interview with Bloomberg Television.

jack ma
Billionaire Jack Ma, chairman of Alibaba Group Holding Ltd., looks on during news conference in Hong Kong, China, on Tuesday, Nov. 1, 2016. Zhejiang Ant Small & Micro Financial Services Group Co., Alibaba's financial affiliate, is counting on partners outside China to bring its model of online finance and local services to emerging Asian markets. Photographer: Anthony Kwan/Bloomberg
Anthony Kwan/Bloomberg

Ma was speaking after visiting Togolese President Faure Gnassingbe in the West African nation’s capital of Lome as part of a tour of the region.

“People like e-commerce, today people trust e-commerce,” said Ma. “It’s just like virgin land. People need it.”

The former English teacher stepped down from his role at China’s largest company on his birthday in September after amassing a $41.8 billion fortune. Ma wants African entrepreneurs to be celebrated as “heroes” and supported by their governments on a continent with a combined population of 1.2 billion people, a market similar in size to China’s.

“Sometimes, it’s easy to reach an agreement, but it is difficult to implement,” said Ma. “There are too many countries, there are different rules, and languages and systems. But one thing is sure, entrepreneurs can connect Africa.”

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