Generational Shift: Bridging the Gaps in Payment Technology Adoption

With each generation adopting payment technologies at its own pace, banks, financial institutions and businesses face unique challenges and significant opportunities in how they educate consumers and corporates on the breadth of payment options at their disposal. This session explores strategies to effectively communicate and promote the benefits of AI-driven mobile, immediate and embedded payment solutions, digital wallets, account-to-account payments, buy now, pay later services and Web 3.0 in payments.

Among the things you'll learn:

• Tailored Communication Strategies: Learn how to craft targeted messaging for different generations to enhance understanding and trust in AI, mobile payments, and other emerging payment technologies.
• Overcoming Barriers to Adoption: Gain insights into the common concerns and challenges each generation faces with new payment methods and explore practical solutions to address these barriers effectively.
• Building Cross-Generational Trust: Discover techniques to bridge generational divides, ensuring that every age group feels secure, informed, and empowered to adopt modern payment technologies confidently.
• Fraud and risk mitigation: Steps to educate consumers on how they can help protect themselves against fraud.