Banking customers are no longer passive participants in their banking relationships. They actively seek out institutions that understand their needs and provide tailored solutions.
To remain competitive, banks must adopt a customer-first strategy that prioritizes personalized engagement and hyper-targeted services. Embracing hyper-personalization can help banks meet dynamic customer needs.
Explore this topic further in
- Why is the shift from a product-centric to a customer-centric approach essential for banks?
- Why are traditional banking models failing?
- Why is customer-centricity critical in modern banking?
- What is Zafin's Tiering capability, and how can it help banks achieve customer-centricity?
- What are some key use cases of Tiering for banks?
