-
Almost everyone has a bank. Fewer and fewer have a banker. Heres why that needs to change.
August 9 -
A majority of BankThink posts dedicated to risk assessment focus on tools, systems, agencies or legislation. Rarely do we talk about the people hired to implement them. Do you believe in risk managers?
July 30 -
A BankThink post on the snails pace of payments sparks a discussion of how red tape stops financial institutions from leveraging social media. Have banks hit a social media stalemate?
July 25
Last week, BankThink contributor Dave Martin urged bankers to get on a
Many readers agreed personally connecting with customers was a key component to building business. (Stock analyst Dick Bove's
"100% correct," one commenter commented. "That is the key difference between community banks and the large national banks."
However, readers also felt building a meaningful (and lasting) relationship with customers hinged on more than just name recognition.
"Value is not synonymous with remembering a customer's name," one commenter commented. "It is about making the customer better off today than they were yesterday and doing so better and more frequently than anyone else."
Another wrote, "Value creation is not a function of [a] customer knowing the Banker's name. It is a function of the Banker doing his/her job to create value for the customer, above and beyond simply offering a menu of available bank products!"
Adding even the slightest personal touch can be tricky in an increasingly digital society as customers become more dependent on mobile banking apps or full service websites and less inclined to visit local branches.
How do you personally connect with your customers? What practices do you believe add value for your clients? Post a comment below!
Jeanine Skowronski is the deputy editor of BankThink.
