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The judge overseeing the Visa/MasterCard swipe fee dispute will not approve the settlement until the second half of 2013. In the interim, this deal must get through numerous hurdles.
August 9 -
Simply stated, merchants have agreed the Visa/MasterCard interchange fee settlement resolves all past disputes and establishes a system that will govern payments in the future. Nothing remains for Congress, or anyone else, to address.
August 3 -
A year after the Fed enacted the Durbin amendment, predictions that swipe fee reform would kill free checking, hurt credit unions and stifle competition have failed to come true.
July 31
While the debate rages about whether the
First, let's be clear, the card networks do provide a huge and amazing value to merchants. Payments from any bank can be easily accepted in virtually any store or website with one set of equipment. The cost of processing payments is often less than handling cash or checks. Additionally, consumers spend more on cards than they would with cash. Clearly, this is a win-win. Or, at least, it was for many years.
The evolving problem, which has been widely documented, is that merchants only want to pay for the value they receive (plus maybe a little more to avoid the inconvenience of changing their practices). A 2% or 2.5% premium is reasonable. Sadly, many merchants are paying much more. Accept a Visa Signature business rewards card and the merchant will be paying a significant premium. Add to that a flurry of unintelligible fees and surcharges and the actual merchant bill can easily average 6%. Merchants are now open to any affordable alternatives and U.S. entrepreneurs are good at providing them.
While the associations battle
Mr. Tassey and others are correct in saying merchants don't want to charge a "convenience fee" for credit card users. But many local merchants have already begun to, either setting a minimum amount to use a credit card or charging a fee for purchases under $10. To everyone's surprise, most customers didn't freak out. In fact, the amount of news coverage concerning the recent Visa/MasterCard settlement has prepared consumers for the change. And, with many consumers already considering debit as an alternative, it is surprisingly easy to steer consumers from credit cards.
Ultimately, this entire debate boils down to a simple reality. Issuers and networks can fight to protect their high fees and kill the credit card in the process or they can lower fees and save the industry. It is hard for participants in any market to work together for the mutual good, but in this case, the networks are in a unique position. They can proactively begin reducing the number of categories charged to merchants, starting with Signature and rewards cards. Issuers can continue to offer rewards cards with an annual fee to replace the differentiated income. In time, merchant fees will be in line with the value retailers receive and issuers will compete for consumers with more transparent card options. If not, they will be leaving the market wide open for alternative payment providers.
Eric Lindeen is marketing director for Zoot Enterprises Inc., a provider of credit decisioning and loan origination solutions for large financial institutions.