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As we integrate AI into banking, we must preserve our humanity

Generative AI won't transform banking anytime soon BankThink
The integration of AI into financial services demands a human-centered approach. This is both a moral obligation and a strategic necessity, writes PenFed Credit Union's Edward B. Cody.
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Artificial intelligence is transforming industries across the globe, with financial services at the forefront of this evolution. By processing massive amounts of data, uncovering insights, and automating complex processes, AI is revolutionizing how financial institutions operate and interact with customers. Yet, the question arises: How can this powerful technology enhance human creativity and productivity without stripping away the human element?

More than 70 years ago, Norbert Wiener explored the relationship between humans and machines in "The Human Use of Human Beings." As the pioneer of cybernetics, Wiener examined how communication systems and information theory impact human values and society. He advocated for the ethical use of technology, warning against the risks of dehumanization. His ideas remain profoundly relevant in today's era of AI. Similarly, Steve Jobs, recognizing the transformative power of tools like spreadsheets, emphasized their ability to amplify human creativity and productivity. This same philosophy should guide the integration of AI into financial services — not as a replacement for human expertise but as a tool that empowers professionals, enhances customer experiences and fosters innovation.

The financial sector has a long history of leveraging technology to drive efficiency and convenience. From the introduction of automated teller machines in the 1960s to the rise of algorithmic trading in the 1990s, each innovation has reshaped how institutions serve their customers. AI represents an even more profound shift. Unlike earlier technologies, which followed static instructions, AI learns, adapts and evolves. Its ability to analyze complex datasets in real time and deliver predictive insights enables hyper-personalized customer experiences, seamless back-office automation and augmented human decision-making.

However, this transformative power comes with risks. AI systems, if not carefully managed, can amplify biases, erode trust or prioritize efficiency at the expense of human needs. Wiener's cautionary insights remind us that the responsible use of technology must remain a priority, ensuring that AI complements rather than compromises human values.

The integration of AI into financial services demands a human-centered approach. This is both a moral obligation and a strategic necessity. Technology should enhance human expertise, not replace it. Wiener's belief in the potential of technology to augment human capabilities while respecting individuality serves as a guiding principle. Similarly, Steve Jobs envisioned tools as enablers of human potential, designed to reduce effort and amplify creativity.

In financial services, this philosophy translates into designing AI systems that collaborate with employees rather than displace them. By automating repetitive tasks, such as data entry or compliance reporting, AI allows professionals to focus on complex, strategic work. For example, customer service teams can use AI to provide faster, more empathetic support, while wealth managers can leverage predictive analytics to craft personalized investment strategies. By embedding ethical oversight and human creativity into AI systems, financial institutions can build trust with their employees and customers while driving innovation.

For consumers, AI is redefining the relationship with financial institutions. Advanced systems analyze individual financial behaviors to provide tailored advice and recommendations, helping customers budget effectively, plan for retirement or select the right loan products. This personalized approach fosters trust by demonstrating an understanding of each customer's unique needs.

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AI is also expanding access to financial services. Digital assistants and mobile apps powered by AI eliminate barriers such as language or geographic limitations, enabling underserved populations to open accounts, apply for credit or manage their finances. Additionally, AI enhances transparency by giving consumers clearer insights into financial decisions. These developments underscore AI's potential to empower consumers, aligning with Wiener's vision of ethical technology that improves human life.

While much attention focuses on how AI impacts consumers, its role in empowering employees is equally transformative. In financial services, AI functions as a collaborative assistant, streamlining workflows, improving decision-making and freeing up time for high-value activities. Wealth managers, for instance, can use AI to identify emerging market trends and provide more strategic guidance to their clients, while compliance teams can rely on AI to automate routine monitoring tasks, ensuring greater efficiency and accuracy.

As AI becomes more integrated into the workplace, the demand for employees skilled in managing and interpreting these systems will grow. Institutions must invest in training and reskilling programs to prepare their workforce for evolving roles that prioritize creativity, critical thinking and ethical decision-making. This shift reflects Steve Jobs' vision of technology as a productivity amplifier: AI empowers employees to achieve more, not by replacing their expertise, but by enhancing it.

AI's ability to drive operational efficiency is one of its most significant advantages. Back-office operations such as fraud detection, document verification and transaction monitoring can now be completed in less time and with greater precision. Real-time analytics enable financial institutions to forecast economic shifts, anticipate customer needs and take preemptive actions to reduce risks.

However, as Wiener warned, efficiency must not overshadow human values. The pursuit of operational excellence must be balanced with a commitment to ethical principles, ensuring that automation does not compromise employee engagement, customer trust or societal well-being. Addressing challenges such as algorithmic bias, transparency and data privacy is critical to achieving responsible AI adoption. Institutions must implement rigorous oversight to ensure fairness and equity while safeguarding sensitive information.

AI holds the potential to transform financial services by driving innovation, improving customer experiences and enhancing productivity. However, as both Wiener and Jobs emphasized, technology's ultimate value lies in its ability to serve humanity. Financial institutions must embrace AI not as a replacement for human expertise, but as a partner in creativity and problem-solving.

By prioritizing ethical practices, fostering collaboration and addressing challenges with foresight, financial leaders can shape an AI-driven future that amplifies human potential while safeguarding trust. In doing so, the industry will not only achieve operational success but also fulfill its responsibility to serve society with integrity.

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