WSFS Bank announced a partnership with Greenlight Financial Technology, an Atlanta-based family finance fintech, to offer Greenlight's financial education app to WSFS customers.
Starting this week, all customers of Wilmington, Delaware-based WSFS are eligible for a Greenlight subscription when they connect their WSFS Bank account as the funding source for a Greenlight account.
"At WSFS Bank, our mission of service is rooted in empowering our clients to make informed financial choices," said Shari Kruzinski, executive vice president and chief consumer banking officer at WSFS Bank. "Our partnership with Greenlight takes this commitment even further, offering a fun and interactive way to teach kids and teens essential money management skills and helping them build a strong foundation for lifelong financial success."
This partnership is the latest in the
"We developed Greenlight for Banks because we are on a mission to help parents raise financially smart kids," said Matt Wolf, senior vice president of business development at Greenlight. "By bringing family banking solutions to WSFS Bank, we'll be able to give thousands of families the tools to help the next generation build healthy financial futures."
Greenlight is one of several fintechs in the family finance space, which includes companies like
Greenlight's app lets parents send money quickly to their children, automate allowance payments, manage chores, set flexible spending controls and get real-time notifications of all transactions. Kids get hands-on money management experience, along with access to Greenlight Level Up, an in-app financial literacy game.
WSFS Bank, which has $20.8 billion of assets, is offering its customers a free two-year subscription to Greenlight. According to the
