TradeKing(TM) Introduces The Options Playbook; Gives Investors the Straight Talk About Options Strategies

- More Than 30 Different Options Plays Chalked-Out in Consumer-Friendly Guide to Investing in Options - BOCA RATON, Fla., July 30 /PRNewswire/ -- TradeKing(http://www.tradeking.com), a nationally licensed online broker dealer,today introduced The Options Playbook. Written by Brian Overby, TradeKing's"Options Guy" and director of education, with both rookies and experiencedoptions traders in mind, The Options Playbook features a breakdown of morethan 30 of the most common options strategies, explained in clear,easy-to-understand, and often entertaining terms. The Options Playbook alsodefines a number of options terms, explains how volatility affects theoptions trader, introduces the concept of "rolling" and outlines marginrequirements for various options trades. "There's tremendous interest among our client base in becoming moresophisticated about options trading, but you really need to be armed withknowledge before you jump in," said Donato A. Montanaro, Jr., TradeKing'sco- founder and CEO. "Most of the options books on the market are, frankly,not only boring but outright confusing for the average investor. We decidedto write The Options Playbook to empower all investors, from the advancedto the beginner, to take their market ideas and turn them into viableoptions plays they really understand. Coaches talk to their team members indirect, action- oriented language that points out risks and opportunities-- we think options traders can benefit from this same approach." More on The Options Playbook The Options Playbook was created to translate an investor's marketoutlook and skill level into viable options strategies described in aplay-by-play format. For instance, if an investor is bullish, willing toentertain moderate risk and consider themselves moderately skilled, theycan quickly flip through The Options Playbook to identify possible playsthat match those criteria. The Options Playbook also provides key facts atyour fingertips to evaluate whether a given play will work for a particularinvestor. The Options Playbook calls out exactly what an investor is hopingto have happen, and how factors such as unexpected market volatility mightimpact that outcome. Each of the strategies described in The Options Playbook is broken downby the following: -- Play name (e.g., Long Call, Short Call Spread, Iron Condor) -- The setup (e.g., the goals and reasons to do the play) -- Who should run it (e.g., Rookies, Veterans, All-Stars) -- When to run the play (e.g., if you're bullish, bearish or neutral on the market) -- A detailed overview of the play's strategy The Options Playbook also features a "Rookie's Corner" section for newoptions investors that addresses common mistakes made by beginning optionstraders and suggests strategies to "get your feet wet"; a section onimplied volatility that explains how it can be predictive of the futureprice movement of the underlying equity; and a description of how timedecay and a change in implied volatility will affect the trade after it isin place. The Options Playbook also offers a variety of options tradingtips throughout the guide. "The Options Playbook offers information to help traders avoid commonmistakes and to serve as a quick reference tool for both basic and advancedoptions strategies," commented Overby. "I like to think there's a littlesomething for everybody. This playbook will answer the tough questions byjust turning to the play." The Options Playbook will be available to the public this Augustthrough Amazon.com and on the TradeKing website athttp://www.tradeking.com. Its retail list price is $34.95.https://www.tradeking.com/PublicView/main/promo/pb/indexHP.tmpl About TradeKing TradeKing, at http://www.tradeking.com/, is a nationally licensedonline broker dealer offering simple, low flat fees ($4.95 per trade plus$.65 per option contract (2)), with no hidden fees or account minimums. TheTradeKing Web-based platform features powerful online equity, options andfixed-income trading tools including real-time portfolio information,advanced order entry, customized charting and alerts, free research andintegrated news, stock, option and mutual fund screeners, volatilitycharts, a pricing probability calculator, enhanced option chains andinteractive educational information. TradeKing also features innovativecommunity networking capabilities to help connect like-minded traders forenhanced strategy development and information sharing. TradeKing providesself-directed investors with discount brokerage services, and does not makerecommendations or offer investment advice. Online trading system responseand access times may vary due to market conditions, system performance, andother factors. Non-U.S. residents may be subject to country-specificrestrictions. Options involve risk and are not suitable for all investors.Please read Characteristics and Risks of Standardized Options available athttp://www.tradeking.com/.

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