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UK seeks to overcome banks' reluctance to use AI

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Banks in the U.K. are bearish on new forms of artificial intelligence, leading the country's regulator to look for ways to make the technology's usage more amenable.

The Financial Conduct Authority will host a discussion with banking industry executives in May ahead of changing AI compliance requirements. The move follows a Bank of England survey that reported banks list data protection rules and the FCA's Consumer Duty framework as the top two regulatory hurdles to using AI. 

That's created competitive pressure as U.S. banks and bank technology sellers march ahead with projects that feature generative AI and other new forms of machine learning. Gen AI enables programs to produce original content for customer service, security, marketing and other functions. Other forms of AI attempt to replicate these services with little to no human interaction.

"These survey results appear to demonstrate a lack of confidence amongst some firms to develop and adopt AI technology, as well as potential uncertainty around the interactions between our regulatory regimes," the FCA said in a statement on the Bank of England survey.

The challenge for regulators is balancing the speed of new technology with the need to protect consumers from fraud, data privacy and other generative AI risks

While all C-suite bank executives in the U.K. said they are "AI-ready" strategically, 43% have a "well-developed AI technology plan," according to a survey by ForvisMazars, a U.K. consultant. Only 51% of firms have piloted new AI products, the consultant said. 

"At Fintech Meetup I spoke with a CEO of an AI company from the U.K. who told me that he is focusing more on the U.S. because he finds the European market too restrictive," Aaron McPherson, principal at AFM Consulting, told American Banker. "The U.S. has much more permissive regulation and has not passed any new laws regulating AI."

In the U.S., banks are subject to existing Federal Reserve rules governing general data algorithms that are not necessarily specific to AI. In the EU, the AI Act goes into effect in August 2026, including consumer and data protections tied to AI.

Bank adoption in the U.S. has been constrained less by consumer rules and more by concerns about fairness because AI models may have embedded biases, and so usage is focused more on customer support and employee efficiency, McPherson said.

The concerns about AI regulation in Europe extend beyond the U.K., he said.

"At the recent AI Action Summit in Paris, there was a definite shift in priorities from safety to speed," McPherson said. "Europeans see what is happening in the U.S. and China, and are worried about falling behind."

The May U.K. summit will address rules such as the General Data Protection Regulation, or GDPR, which places limits on data collection, storage and processing. And the Consumer Duty requires companies to demonstrate that AI and other technology provides "good" outcomes for consumers.

While these rules are not likely to be revoked or substantially weakened, the FCA — with input from stakeholders — will likely publish new guidance on how to develop AI-powered bank products in line with existing rules.

"AI moves faster than the regulators," Elizabeth Gujral, a director at Cornerstone Advisors, told American Banker. "If you don't have clear regulations, you could have flawed or biased AI models. Or, from the bank side, the lack of clear rules could cause banks to fall behind."

In a Wednesday email on the May summit, the FCA told American Banker, "We want to enable a safe and responsible environment for the use of AI in U.K. financial markets, in a way that drives innovation that benefits consumers and markets and supports growth and competitiveness of financial services. 

"We will continue to rely on existing frameworks and avoid introducing additional regulations for AI. But we continue to engage closely with industry to ensure they have the clarity they need and that we adapt to the speed, scale and complexity of AI."

Another topic the FCA will address is how to govern individual usage at the corporate level. Banks are also challenged to manage compliance while staff use AI programs on their own devices. 

"One bank told me you'd be very naive to think that someone isn't using AI in pretty much every area of your bank today," said Gareth Lodge, a senior analyst at Celent, who hosted a recent bank panel on AI. "Banks both want and need to manage and control the use of AI, for many reasons, but not least the regulatory consequences if they get it wrong."

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Technology Artificial intelligence Machine learning Risk management Compliance
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