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Regions Financial in Birmingham, Ala., is issuing an exclusive debit card honoring the Crimson Tide's 2011 BCS championship.
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The credit card company is rolling out a 15-week survey to gauge which school has the most loyal followers. Warning: some of your answers could offend your significant other.
August 30
The Alabama Crimson Tide is the unquestioned king of college football. And two banks are trying to muscle in on the glory.
For the
Meanwhile, BBVA Compass (BBVA) is also offering a Tide-themed check card, with an Alabama helmet with the number "15" emblazoned on the side to commemorate Alabama's 15th national championship in college football.
Both banks continue a long tradition of financial institutions entering into licensing agreements to sponsor college football games. Regions, based in Birmingham and the biggest bank in Alabama by deposit market share, already has marketing agreements with the Southeastern Conference, and some other SEC schools.
For a Spanish-owned bank, BBVA Compass has lots of Alabama ties, too. The second-largest bank in Alabama by market share, BBVA Compass is headquartered in Birmingham and promotes a retail program called Bama Banking that lets customers choose what types of products—and Crimson Tide logos—they want featured on their banking materials.
Other banks have also gotten a foot in the door of college football sponsorships. Discover Financial Services (DFS)