The
"I think what you'll see slightly different is that we have really customized the entire experience," says Alicia Moore, Wells' head of ATM banking. "We set favorites for customers, but in the new design we have really taken what customers have told us." For instance, customers have asked for larger ATM buttons and faster performance.
Wells Fargo, which creates all its own ATM software, formulated the new ATM features over the past two years in concert with its customers, Moore adds. "It's not just about putting colors together and putting a design together," she says. "It's about creating, and continuing to create, an experience."
As abstract as that sounds, the San Francisco bank's new ATM design shows an intense attention to detail. For instance, a
There are options for emailed ATM receipts. There are also highlighted green transaction buttons that sit at the top of a person's ATM screen, indicating what folks are most likely to use the device for.
One additional new tool that Wells bank customers can soon expect is an
Although Wells Fargo is providing customers with more data about their own transactions, Moore adds that the bank is not using this customer data to cross-sell financial services products, nor in its own business intelligence efforts.
The new system is now being tested on roughly 500 of the Wells Fargo's 13,000 machines. A wider rollout is planned for May.