Prosper Marketplace has tapped a USAA executive to be its next chief financial officer.
David Kimball, the senior financial officer of USAA's operations office, will become Prosper's CFO on March 18, the lending startup said Wednesday. He will replace Macy Lee, who left the post in July.
Kimball has worked at USAA for nine years overseeing capital markets, treasury, accounting and financial planning and analysis, among other finance functions. Previously he was the bank's corporate treasurer.
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Once billed as a safer alternative to traditional finance, the new crop of tech-powered lenders is starting to resemble previous generations of finance companies whose fortunes rose and fell with each economic cycle.
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USAA has partnered with Coinbase to let users view their bitcoin wallet balances, an added financial management tool indicative of a kind of bundling of non-bank financial services it hopes will differentiate it from its competitors.
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On October 1, USAA introduced a new kind of measurement for members: a financial readiness score and advice to improve it. The newest digital feature, which requires members to answer survey questions, represents a nascent trend of companies hoping to compete on the digital financial health battlefront.
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Before joining USAA, Kimball worked on securitization programs, debt issuance and other financial planning and analysis functions for 10 years at Ford Motor Co. and Ford Motor Credit.
